Founder + Investor
5x Founder | 2 Exits
Get to Know Travis
Travis Lubinsky is an entrepreneur and investor with a 20-year track record of building, scaling, and exiting consumer brands. He is best known as the founder of Flex Watches, a purpose-driven lifestyle watch company that grew from a grassroots startup into a nationally recognized brand through culture-driven marketing, creator partnerships, and strategic media exposure.
Today, Travis operates at the intersection of private equity, investing, and brand strategy, applying his experience to backing and building businesses with long-term vision. Beyond business, he shares lessons on discipline, structure, and intentional living, offering a behind-the-scenes look at what it actually takes to build durable companies and sustained success.
Brand Portfolio
Iconic Brands With Purpose
Travis has built and scaled brands across DTC, lifestyle, hospitality, and media, giving him a rare combination of creative instinct and business execution. Now focused on private equity and investing, he leads Trav Brand and partners with startups and established companies looking to accelerate growth with structure and strategic direction.
TRAV Brand
Where Strategy Meets Creative
Flex Watches
Watches that make a difference
Legendary Collaborations
From Marcus Lemonis and Daymond John to Jake Paul, Ashley Benson, Tyga, and more, Travis has partnered with industry-shaping creators and innovators. Together, they’ve built brands, launched products, and created cultural moments.
Brands That Trust Trav
Top global brands and high-growth consumer companies including Star Wars, Minions, Bauer Hockey, Camping World, HexClad, FightCamp, Laundry Sauce, Poppi, and multiple billion-dollar enterprises have relied on Travis for strategic guidance, brand development, and growth marketing.
As Seen On
Trav’s work has made headlines in Forbes, CNBC, Entrepreneur, USA Today, HuffPost, and on MTV’s Real Worldand The Profit—showcasing a career built on results and bold moves.
Speaker & Storyteller
From Shopify to NFT Week, Trav speaks on brand building, reinvention, and resilience at major events like 100 Million Mastermind, THRIVE, and Elevator Nights.
Work with Travis
If you’re building something meaningful and want to move faster with clarity and impact, Travis offers strategic guidance, brand architecture, and real-world insights from the trenches.