Have you heard the phrase “content is king”? Content marketing has become one of the most efficient and effective ways to increase your brand awareness and bring traffic to your business website – and for a reason.
Recently, content marketing was voted the most commercially important digital marketing trend for 2015 – surpassing things such as SEO, online PR and even paid search marketing. The truth is, however, that content marketing has always been important. It’s an incredibly powerful way to build your online presence, as it helps you portray your brand and voice.
Content marketing is the sole way to building a solid communication with your clients. Moreover, it allows your company to successfully build a relationship with your customers, while helping them get to know your brand better. See, in contrast to generic press releases, content marketing presents your company in a more personal way, rather than as a corporate entity. Apart from providing your customers with invaluable information – which portrays you as an expert in your industry – it also enables communication that’s outside of selling services to them.
In fact, the power of content marketing is that it’s not usually perceived as part of your marketing strategy. By providing your visitors with interesting and useful information, you make your clients see you as a knowledgeable expert that they would later turn to for guidance or advice. Moreover, when done right, content marketing can greatly boost your online presence and drive traffic to your business. This means greatly expanding your reach beyond your already existing customer base and attracting people, who would be just as interested in making use of your services or buying your products.
Content marketing is more than a way to bring in traffic to your website. It’s an excellent and highly efficient way to increase your SEO, while building solid relationships with your existing customers and enhancing your reputation as an expert.