Travis Lubinsky accepted into Forbes Los Angeles Business Council

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Forbes Los Angeles Business Council Is an Invitation-Only Community for Small Business Owners in Greater Los Angeles

Travis Lubinsky, has been accepted into the Forbes Los Angeles Business Council, the foremost growth and networking organization for small business owners in Greater Los Angeles.

Travis joins other Forbes Los Angeles Business Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on 

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Travis into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”



The Profit Effect

When Trevor Jones' mother passed away from breast cancer, he lost more than just a parent -- he lost the key figure behind Flex Watches, his charity-based business. The stylish wristwatch company, which he'd co-founded with childhood friend Travis Lubinsky, was created with her as its charitable muse and carried a suitable mission: 10 distinct watch styles with 10 percent of proceeds donated to 10 charities.

But after her passing, Jones found it hard to continue telling his mother's story and largely abandoned the brand identity that had brought Flex success. Without that guiding light, Flex became unfocused and began to spiral into an unremarkable, me-too luxury watch brand. Sales soon drastically dropped. But a visit from The Profit's Marcus Lemonis was all it took to get this charitable company back to its roots and back in the black.

In 2016, when Marcus first arrived at Flex, he was puzzled by the absence of the colorful watches and charities that had initially attracted him to the business. It soon became clear to him that Trevor, unable to cope with his Mother's death, had steered Flex away from its successful branding model. He also isolated another major flaw in the business: Travis, with his eye fixed on cutting costs, often rushed out unfinished and cheaply made products.

To get Flex back on track, Marcus had to do more than just "rebuild the brand using social media, using packaging [and] product development." He also needed to help heal Trevor's emotional wounds. And that he did in a touching heart to heart that convinced the young founder to reignite his passion for charity and embrace his mother's legacy.

As a result, the '10 colors, 10 charities, 10% donation' model was reinstated. Marcus even overhauled the look of Flex's in-store displays, packaging and watch designs, putting the company back on the path to success.

Today, Flex is flourishing once again with a renewed focus, diverse designs and additional charities onboard. "We're excited to expand on not just our ten causes, but more causes and introduce the cause per month. And get more and more people involved and really make a difference in what we're doing," says Brad.

And, due in no small part to their performance under Marcus' watch, the tiny team of three has now been folded into a new company under his umbrella: ML Creative. The company, which functions as an e-commerce and digital marketing agency, works alongside a portfolio of Lemonis' brands like InkkasDiLascia, among others, to help with their campaigns.

"Marcus really recognized our skill sets and our ability to sell product online and create cohesive campaigns from the top of the funnel to the remarketing to the conversion," says Travis of the Flex team's new agency life.

Thanks to Marcus' talent for spotting creativity and passion for backing businesses with a cause, Flex continues to expand, giving the company ample time to carry out its charitable mission.

Vulnerability is not weakness

My journey as a small business owner started 11 years ago on winter break. My initial goal was to bring in $2,000 a month (printing T-shirts), so that I did not have to work over summer. The company grew through word of mouth, and eventually became my career. This experience gave me insight on how to create a product, run a business and market using the internet. After 5 years of printing T-shirts, I was excited to apply what I learned to Flex Watches and make a difference. 

We launched and had some early success after appearing on MTV’s “Real World”. We went on to work with some amazing charities, a-list celebrities and even sold our products in national retail chains. Everything was going great, then we decided to change the direction to accommodate our retailers. We lost sight of who we are, and as a result tried to reinvent ourselves. 

Last year during winter break I felt lost, so I decided to reach out to Marcus Lemoins. I knew if we had the opportunity to work with Marcus it could change my life. After appearing on his TV Show I quickly learned my life lesson of 2016: Vulnerability is not weakness. By being honest with myself and the rest of the world, I was able to grow as a person and change the outcome of my life. I am so grateful to have this opportunity and share it with all of you. I could not be more excited for this year and want to thank everyone who continues to support me. Best of luck in 2017 and lets all do our part to make a difference!